Buy back time and save money with operational excellence
Done-for-you systems, processes and automations for growing B2B founder-led service-based businesses doing $500K-$3M in ARR with a team of 3-15 people.
The problem
You’re growing but behind the scenes, it’s a mess
You’ve got clients, revenue and a team. But your business still depends on you for everything. SOPs are outdated. Tools don’t talk to each other. Handoffs break. You’re putting out fires instead of building the future. You know it can’t stay this way, but you don’t have time to fix it.
The solution
We lived the chaos and we know how to clean it up
At Purple Flying Elephant, we design systems, processes and automations for B2B founder-led service-based businesses that are scaling fast but stuck in operational hell. We don’t sell strategy decks. We build real, working infrastructure. One-time, done-for-you and designed to stick.
The owners (left: Rhys, right: Shadia)
Here's how it works
Step 1: System architecture
We map out how your business really runs, so we can rebuild it smarter.
Step 2: Process design
We write the playbook. Clear SOPs, defined roles and workflows your team will follow.
Step 3: Automation and tool setup
We integrate your stack; Zapier, HubSpot and more to eliminate repeat work.
Step 4: One-time delivery
We build it. You own it. No retainers. No fluff. Just clean, documented ops that run.
Step 1: System architecture
We map out how your business really runs, so we can rebuild it smarter.
Step 2: Process design
We write the playbook. Clear SOPs, defined roles and workflows your team will follow.
Step 3: Automation and tool setup
We integrate your stack; Zapier, HubSpot and more to eliminate repeat work.
Step 4: One-time delivery
We build it. You own it. No retainers. No fluff. Just clean, documented ops that run.
From founder bottleneck to operational clarity
Once your systems are in place, everything changes. You stop chasing. Your team stops guessing. Clients get better results. You get time back. You’re no longer in the weeds, you’re in control.
What our clients say
Sydney Digital Marketing
Simon Gould | Founder & CEO
"Purple Flying Elephant didn’t give us a system. They gave us clarity. No jargon, no tech waffle, just strategy, automation and process that actually stuck. Our backend now runs cleaner, faster and with zero stress. The team are sharp, thoughtful and know exactly how to cut through the chaos and find what matters. It’s rare to find operators who understand growth and operations at this level. Simon Gould, CEO, Sydney Digital Marketing"
Sydney Digital Marketing
Simon Gould | Founder & CEO
"Purple Flying Elephant didn’t give us a system. They gave us clarity. No jargon, no tech waffle, just strategy, automation and process that actually stuck. Our backend now runs cleaner, faster and with zero stress. The team are sharp, thoughtful and know exactly how to cut through the chaos and find what matters. It’s rare to find operators who understand growth and operations at this level. Simon Gould, CEO, Sydney Digital Marketing"
Boicevox
Alex MacDonald | Co-Founder & CEO
"I didn’t need another playbook. I needed someone to step in, rip out the chaos and build something that actually worked. Purple Flying Elephant rebuilt the operational core of the business so we could scale without duct tape and hope. It’s fast, it’s clean, it’s ours and it gets out of the way so we can focus on outcomes. Highly recommend if you’re sick of playing whack-a-mole with your workflows. Rhys gets it. Simple as that."
Boicevox
Alex MacDonald | Co-Founder & CEO
"I didn’t need another playbook. I needed someone to step in, rip out the chaos and build something that actually worked. Purple Flying Elephant rebuilt the operational core of the business so we could scale without duct tape and hope. It’s fast, it’s clean, it’s ours and it gets out of the way so we can focus on outcomes. Highly recommend if you’re sick of playing whack-a-mole with your workflows. Rhys gets it. Simple as that."
Skie Video
Cam Watt | Founder & Creative Director
"Never thought I’d be saying this, but systems saved my sanity. I always thought that stuff was for spreadsheet people, not artists like me. But Rhys and the team at Purple Flying Elephant cleaned up the chaos without changing how I work. Now I’m not scrambling - I’m present, focused and ready for what’s next. If you’re carrying the weight of your business alone, let these guys build the support you didn’t know you needed. Grateful. Cam"
Skie Video
Cam Watt | Founder & Creative Director
"Never thought I’d be saying this, but systems saved my sanity. I always thought that stuff was for spreadsheet people, not artists like me. But Rhys and the team at Purple Flying Elephant cleaned up the chaos without changing how I work. Now I’m not scrambling - I’m present, focused and ready for what’s next. If you’re carrying the weight of your business alone, let these guys build the support you didn’t know you needed. Grateful. Cam"
Frequently asked questions
Who is this for?
We work exclusively with B2B founder-led service-based businesses that are growing fast but stuck in operational bottlenecks.
These include:
- Marketing and advertising
- Creative and design
- Consulting
- Training and coaching
- Recruitment and staffing
- Real estate and commercial property
- Brokers (finance, insurance, etc)
- Legal services
- Accounting and bookkeeping
- Engineering and architecture
- Event and conferences
- IT and tech
- Security services
- Fleet and vehicle management
- Wholesale distribution
- Professional services
If you’re a service-based business running at pace with a lean team and everything still runs through you, you’re exactly who we’re built to help.
How much is the investment?
We charge a one-time flat fee of $5,000 AUD for complete system setup. You only pay for the tools you choose to use, we’ll walk you through them before anything is purchased. No retainers. No hidden fees. No surprises.
What’s included in the investment?
Everything needed to get your business running cleanly:
- Workflow mapping
- Process design
- Automation setup
- Tool configuration
- Documentation
- Optional handover training
You walk away with a system your team can use confidently, without needing us around.
Do you offer retainers or ongoing support?
No retainers, no fluff. We scope, design and deliver your system in one defined project. If you need follow-up support later, we’re happy to scope that separately, but everything we build is designed to stand on its own.
How long does a project take?
It depends on your on your requirements. Most projects take 2–4 weeks from start to finish. During scoping, we’ll give you a specific timeline so you know exactly what to expect, no guesswork, no overrun.
What exactly do you build?
We design and implement clean, structured backend systems that make your business run without daily firefighting. This includes documenting your processes, automating the repeatable and connecting tools like Zapier, HubSpot, Airtable, GoHighLevel and more, so everything works together.
What tools do you use?
It depends on your setup, but we commonly work with: Zapier, HubSpot, Airtable, GoHighLevel, Monday, Make, Slack, n8n, Microsoft 365, Google Workspace and more. We only recommend tools that solve problems, not ones that add more noise.
What if I don’t know what I need?
That’s exactly what we’re here for. Most clients come to us knowing there’s a problem, not a solution. We’ll start by mapping out how things currently run and highlight the clearest opportunities for improvement.
So why "Purple Flying Elephant"?
Most businesses are strong, like elephants. But when it comes to operations, they’re grounded. Our job is to build the systems that give your business lift. “Purple” signals creativity. “Flying” signals scale. The “Elephant” is you, finally moving freely.